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获取有关Covid-19对市场的影响的详细见解。
全球广播广告市场在2020年的价值为381亿美元。展望未来，IMARC集团预计到2026年，该市场的价值将达到443亿美元，在2021 - 2026年期间的复合年增长率为2.5％。欧宝电竞首页考虑到Covid-19的不确定性，我们一直在不断跟踪和评估大流行对不同最终使用行业的直接和间接影响。OB欧宝体育这些见解作为主要市场贡献者包含在报告中。
Radio advertising represents one of the oldest forms of advertising across the globe. It broadcasts audio content to a vast audience and is relatively cheaper as compared to television advertising as no expenses are incurred in making complex and eye-catchy visuals. Despite the advent of newer advertising platforms like the internet, radio still holds a considerable share in the market on account of reasons such as its portability. Moreover, as it acts as an influential route of publicity, it is widely preferred by both big and small companies worldwide.
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Note:上图中的值和趋势由虚拟数据组成，仅出于表示目的而显示。请与我们联系以获取实际的市场规模和趋势。
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Radio is an efficient and portable advertising medium that appeals to a broader audience. As a result, leading brands and advertisers rely on radio commercials to communicate with their target audience. It is also utilized by governing authorities of numerous countries and international organizations for mass outreach programs. Apart from this, due to the availability of radio stations in most parts of the world, radio acts as a sole source of information and entertainment for people residing in remote and rural regions. Moreover, individuals worldwide prefer listening to the radio while driving, exercising, playing video games, and performing daily chores. This, in confluence with the development of in-car media apps that support radio, is creating lucrative growth opportunities for advertisers. Furthermore, radio channels are employing innovative solutions, such as radio automation software, which is integrated with pre-recorded audio content, such as songs, commercials, and interviews. This software also assists in operating multiple stations or channels, which is anticipated to create a favorable market outlook.
欧宝电竞首页IMARC集团对全球广播广告市场的每个子段的关键趋势进行了分析，并预测了2021 - 2026年全球和区域层面的增长。我们的报告根据类型和地区对市场进行了分类。
按类型分解：
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Note:上图中的值和趋势由虚拟数据组成，仅出于表示目的而显示。请与我们联系以获取实际的市场规模和趋势。
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Breakup by Key Regions:
At present, North America enjoys the leading position in the market on account of the presence of the key broadcasting companies in the United States.
报告中已经分析了市场的竞争格局，以及业内主要参与者的详细概况。其中一些参与者是WPP PLC，OMNICOM Group Inc.，Publyis Groupe S.A.，Interpublic Companies，Inc。和Dentsu International Group。
冠状病毒病（COVID-19）的爆发对市场的增长产生了积极影响，因为广播广告广泛用于有关政府意识倡议和监管发展的新闻，并为听众分享有关抵制病毒的有用建议。
预计全球广播广告市场将在未来五年内表现出适度的增长。
The global radio advertising market reached a value of US$ 38.1 in 2020.
Radio represents a powerful advertising medium as it offers a wide demographic coverage due to its appeal to a varied audience via news, education, music, and entertainment. This is a major factor bolstering the market growth.
重要的市场趋势之一是智能手机和互联网设施的渗透不断提高，这导致在线广播受众的增加。
Based on the type, the market has been categorized into traditional radio, terrestrial radio broadcast, terrestrial radio online and satellite radio advertising.
北美地区的地区是广播广告的最大市场。其他主要市场包括亚太，欧洲，中东和非洲以及拉丁美洲。
The leading players are WPP PLC, Omnicom Group Inc., Publicis Groupe, The Interpublic Group of Companies, Inc. and Dentsu Inc.
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